UPS appoints Ogilvy to $200 million global advertising account

LONDON - UPS, the world's largest package delivery company, has appointed Ogilvy Group to handle its $200 million global advertising account.

UPS appoints Ogilvy to $200 million global advertising account

The agency, which partnered with WPP media agency Maxus on the review, won the business following a pitch against Euro RSCG (which partnered with Media Planning Group) and Y&R (with Wunderman and Mindshare).

JWT, which also pitched with Mindshare, announced that it had pulled out of the process last week, due to growing frustrations with the client.

UPS first called a review of its global advertising account in April. It appointed the AAR to handle the pitch process. 

McCann Erickson, Universal McCann and MRM, the global incumbents on the account, were not asked to repitch for the business.

Christine Owens, senior vice president, communications and brand management at UPS, said: "Ogilvy demonstrated exceptional strategic and creative thinking and an integrated, global approach."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).