US agencies dominate Titanium & Integrated Lions

CANNES 2010 - Crispin Porter & Bogusky and Wieden & Kennedy Portland have taken the top prizes in this year's Cannes Lions Titanium & Integrated category.

Chalkbot... Grand Prix
Chalkbot... Grand Prix

Crispin scooped the Titanium Grand Prix for its "Twelpforce" campaign for Best Buy, which gave customers real-time expert technical help from a Best Buy staff member via Twitter, while Wieden & Kennedy Portland continued its impressive Cannes performance thanks to its "Livestrong" campaign for the Nike Livestrong Foundation.

The campaign helped to raise awareness of cancer by spraying messages of hope onto the Tour De France circuit during the race, using a special "Chalkbot" machine.

Overall, 16 Lions were handed out in the category, with Abbott Mead Vickers BBDO the only UK agency to emerge victorious.

AMV BBDO won Gold for its "Choose a different ending" work for The Metropolitan Police, which has already won Gold this week in Direct.

Three other Gold Lions were awarded, for campaigns including "Replay", created for Gatorade by TBWA\Chiat\Day Los Angeles. The work had already scooped two Grand Prix this week, in the Promo & Activation and PR categories.

The US was easily the most decorated country on the list, with ten of the 16 awards going to a US shop. The other countries to feature were Australia, Sweden, Brazil and New Zealand.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).