US agencies dominate Titanium Lions shortlist

CANNES 2010 - Three UK agencies have made it on to the shortlist in the Titanium & Integrated category at Cannes, but US campaigns including 'Replay' for Gatorade took more than half of the nominations.

'Choose a different ending' campaign by AMV for Metropolitan Police
'Choose a different ending' campaign by AMV for Metropolitan Police

Abbott Mead Vickers BBDO, Saatchi & Saatchi London and Publicis London have all made the cut, after a total of 26 campaigns were nominated.

Abbott Mead Vickers BBDO’s nomination comes for its 'Choose a Different Ending' work for the Metropolitan Police, which won a Gold in the Direct category earlier in the week.

Publicis London was nominated for its 'Start Thinking Soldier' campaign for The Army, while Saatchi & Saatchi made the cut thanks to its T-Mobile 'Singalong' work.

Other notable work to make the list was 'Replay' for Gatorade by TBWA\Chiat\Day, which has already won both the Promo & Activation and PR Lions.

US agencies dominated the list, with 15 of the 26 campaigns coming from the country, including two from Crispin Porter & Bogusky and two from JWT New York.

Elsewhere, the UK also has a large presence on the Film Craft shortlist, which gets awarded alongside the Titanium & Integrated Lions tomorrow night.

AMV BBDO also leads the way in this category with five nominations, four of which coming for its 'Bring it to life' work for Guinness.

Rainey Kelly Campbell Roalfe/Y&R and DDB UK then come next with three nominations each.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).