US bank takes swipe at Google Glass with satirical ad

As a mother tries and fails to place food on some dinner plates, her family are busy swiping at invisible menus, tagging photos and engaging in imaginary sword fights using their Google Glass-a-like devices.

The ad, for Colorado-based FirstBank, derides the poster boy for wearable tech in an attempt to promote its banking app, which it describes by stating, "Technology has never been so easy".

Brand: FirstBank

Agency: TDA_Boulder

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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