The Victoria and Albert Museum in South Kensington is to run what
it claims will be the definitive exhibition of posters from the past 100
years from 2 April to 26 July.
The Power of the Poster contains 300 posters from the museum’s
collection and is sponsored by members of the Outdoor Advertising
Association, including Maiden Outdoor, Mills & Allen, the More Group and
J. C. Decaux.
It has three themes: pleasure and leisure, protest and propaganda, and
commerce and communication. The exhibition will seek to examine the
nature of the poster and why it has been able to survive and evolve as a
medium over the past century.
The V&A and the exhibition’s sponsors are running a competition to
design a poster campaign in support of the event. The winning poster,
chosen by a panel of high-profile judges, will run nationally from April
to July 1998, and will feature prominently in press coverage. The winner
will also receive tickets to the exhibition preview.
Submissions on A2 art boards should be sent to Francis Goodwin, managing
director of Maiden Outdoor, at 128 Buckingham Palace Road, London SW1W
9SA by Monday 2 February. A full brief and other information can be
obtained from Goodwin on 0171-838 4000.