V&A hunts agency to redesign website

The Victoria & Albert Museum is on the hunt for a digital agency to redesign its main website.

V&A…shift in digital strategy
V&A…shift in digital strategy

The successful agency will be briefed to redesign the V&A's homepage, www.vam.ac.uk, which acts as the main portal for potential visitors to the museum.

The search marks a shift in digital strategy for the Knightsbridge-based museum, which has tended to appoint agencies to create microsites for its paid-for exhibitions.

In the past, the V&A has worked with the digital agency E3, which it appointed in 2007 to handle the microsite design for a number of its forthcoming shows.

The agency created microsites for the V&A's Surreal Things, Golden Age of Couture and Art of Lee Miller exhibitions in 2007.

Following a three-way pitch later in 2008, E3 was appointed again to handle the design of its Collections website, which enables users to search the V&A's archive of around 27,000 works and 43,000 images.

The museum has also worked with the digital agency Poke, which produced a microsite to promote its Kylie exhibition in 2007.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).