V calls pitch ahead of renewed Euro push

V, the energy drink, has called a review of its pan-European advertising account.

Ant and Dec: present |'m a Celebrity...Get Me Out of Here!
Ant and Dec: present |'m a Celebrity...Get Me Out of Here!

The most-popular energy drink in Australia and New Zealand is planning a new assault on the European market in a bid to challenge Red Bull.

Suntory now owns the brand after its previous owner Danone sold V’s manufacturer, Frucor, to the Japanese drinks giant.

Danone launched V in the UK in 2000, with advertising handled by Quiet Storm. In 2003, V sponsored the second series of ITV’s I’m A Celebrity… Get Me Out Of Here!.

V was withdrawn at the end of the last decade. After its acquisition by Suntory, Frucor launched an international division based in Amsterdam in 2010.

Frucor rolled out in Spain in 2011 and it is expected to launch in further European markets to rival Red Bull.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published