Valio "Lemmy" by Hasan & Partners

Valio, the Finnish dairy company, has released an ad featuring Lemmy (Ian Kilmister), the Motörhead frontman who passed away in December.

The online ad is a parody of a famous, 20-year-old Finnish ad for the Dairy Nutrition Council of Finland. On learning that Lemmy had died, Valio, which had filmed the spot a month earlier, decided to use an obscene outtake and add a eulogy at the end of the ad. The result is a commercial and a tribute to the rock star. It was directed by Markus Virpiö, who also shot the earlier Dairy Nutrition Council of Finland ad.

Credits

Producer
Director
Cinematographer
Line Producer
Steadicam Operator
Digital Production Company Home VFX with Digital Domain, Alt VFX, + Framestore LA
Digital Effects Supervisor
Edit House
Editor
Music House: SOUTH Music & Sound Design
Music Producer
Sound Design Company
Executive Post Producer
Post Producer
VFX Company
Product CG Company

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