The Pope’s official spokesman and the leader of Britain’s agency
trade body will go head to head in a debate on advertising ethics at the
International Advertising Association’s London 2000 Congress.
Archbishop John Foley, the Vatican’s head of communications, and Rupert
Howell, president of the Institute of Practitioners in Advertising, are
among the 60 speakers so far confirmed for the congress, which is taking
place on 6-9 June.
Foley once wrote radio and TV commercials and believes sermons could
benefit by using some of advertising’s presentation techniques.
His invitation to speak is in line with the aim of the congress
organisers, which is that the event should not just be a succession of
’talking heads’ but should spark passionate discussion among the 2,500
delegates expected to attend. Howell said: ’I hope that the debate will
improve the ad industry’s understanding of the power outsiders believe
Ethics, along with creativity, culture and technology, are the key
themes of the congress, which will look at how such influences are
shaping advertising’s future.
Among the star attractions will be Nicholas Negroponte, the MIT
professor who prophesied the new-media revolution 20 years ago and
trained many of the dotcom pioneers. Also speaking will be Tim
Berners-Lee, the originator of the internet who is now critical of its
David Abraham, chief operating officer of St Luke’s and chairman of the
organising committee, said: ’The fact that we have been able to attract
genuinely global figures from outside advertising is a coup in itself.’