The TV campaign by DLKW follows a social media campaign by Vauxhall, in which the GM-owned marque invited consumers to mock up photographs of themselves in a pop art style.
The Facebook ‘Corsa Pop Art Idol’ campaign, created by Marvellous, was launched in April and received more than 6,000 entrants.
As winner of the competition, 18-year-old Charlotte Gunn from Southend, Essex, will feature in the background of the TV spot.
Consumers can also log into the car manufacturer’s Facebook page, at www.facebook.com/vauxhallcorsa, to view the making of the ad.
The ad launches next Monday (19 July), during the ad breaks of ITV1's 'Coronation Street'.