Vauxhall features competition winner in Corsa ad

Vauxhall is rolling out a TV ad campaign for its Corsa model featuring the winner of a social media competition.

Vauxhall: campaign features Corsa Pop Art Idol winner
Vauxhall: campaign features Corsa Pop Art Idol winner

The TV campaign by DLKW follows a social media campaign by Vauxhall, in which the GM-owned marque invited consumers to mock up photographs of themselves in a pop art style.

The Facebook ‘Corsa Pop Art Idol’ campaign, created by Marvellous, was launched in April and received more than 6,000 entrants.

As winner of the competition, 18-year-old Charlotte Gunn from Southend, Essex, will feature in the background of the TV spot.

Consumers can also log into the car manufacturer’s Facebook page, at, to view the making of the ad.

The ad launches next Monday (19 July), during the ad breaks of ITV1's 'Coronation Street'.

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