Vauxhall features competition winner in Corsa ad

Vauxhall is rolling out a TV ad campaign for its Corsa model featuring the winner of a social media competition.

Vauxhall: campaign features Corsa Pop Art Idol winner
Vauxhall: campaign features Corsa Pop Art Idol winner


The TV campaign by DLKW follows a social media campaign by Vauxhall, in which the GM-owned marque invited consumers to mock up photographs of themselves in a pop art style.

The Facebook ‘Corsa Pop Art Idol’ campaign, created by Marvellous, was launched in April and received more than 6,000 entrants.

As winner of the competition, 18-year-old Charlotte Gunn from Southend, Essex, will feature in the background of the TV spot.

Consumers can also log into the car manufacturer’s Facebook page, at www.facebook.com/vauxhallcorsa, to view the making of the ad.

The ad launches next Monday (19 July), during the ad breaks of ITV1's 'Coronation Street'.

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