VCCP Blue boosts Muller relationship with Frijj account win

VCCP Blue has picked up the advertising account for Müller-owned milkshake brand, Frijj.

Frijj: focusing on ads after VCCP wins account
Frijj: focusing on ads after VCCP wins account

The agency will provide above-the-line, brand and strategic support across the Frijj range. It already works on Müller's yoghurt and dessert products, including Müller Corner, Müllerlight and Müller Rice.

A spokeswoman for Müller told Campaign there was no creative agency partnering with Frijj last year, with the majority of work focused on digital media and carried out by Zone. The brand last worked with Grey in 2014.

Cliff Hall, managing director of VCCP Blue, said: "We are naturally delighted to have been appointed by Frijj to handle their brand and Frijj Milkshake product range, strategic and creative business.

"We are very much looking forward to working with the team to deliver big successes for the brand and the business in 2016 and for years to come."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published