VCCP Blue picks up Victoria Circle task

The property developer Land Securities has handed the ad account for a major redevelopment of the Victoria area of London to VCCP Blue.

Victoria Circle: retail and residential development
Victoria Circle: retail and residential development

The agency won after a competitive pitch and will be tasked with promoting the launch of the new office, retail and residential development, known as Victoria Circle. The scheme is one of the largest regeneration projects undertaken in London.

Land Securities is also looking for an agency to handle the launch of a shopping centre in Leeds. The retail and leisure development is called Trinity Leeds, and agencies with retail and fashion experience have been approached to work across advertising and digital activity nationally. Albion, McGarryBowen and VCCP have been invited to pitch.

Separately, MPG Media Contacts, MediaCom and Initiative have all made it to the shortlist stage in the pitch for the Land Securities media account. MEC, the incumbent on the £2 million business, has been knocked off the list.

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