VCCP lands creative account for Jordans repackaged cereals

Vallance Carruthers Coleman Priest has been appointed to handle the creative account for the cereal manufacturer Jordans.

The agency won the business after a pitch against St Luke's and The Leith Agency and will create an integrated campaign for the Jordans range of products, including breakfast cereals, cereal bars and fruit snacks.

Jordans is looking to boost its profile as the creator of products that use natural ingredients and is expected to increase its £1 million advertising spend. Media planning and buying, which is handled by Media Planning Group, is not affected by the review.

Paul Weddepohl, the head of marketing at Jordans, said the company was in the process of relaunching its entire packaging range to communicate the natural taste values at the heart of the brand.

He said: "It is on the back of these developments that we believe VCCP will add real value. We will be working to ensure our communication strategy is integrated across all marketing activities."

The company, which is owned by the W Jordan family, launched its previous TV campaign in November through Vital Design & Advertising.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).