The agency won the business after a pitch against St Luke's and The Leith Agency and will create an integrated campaign for the Jordans range of products, including breakfast cereals, cereal bars and fruit snacks.
Jordans is looking to boost its profile as the creator of products that use natural ingredients and is expected to increase its £1 million advertising spend. Media planning and buying, which is handled by Media Planning Group, is not affected by the review.
Paul Weddepohl, the head of marketing at Jordans, said the company was in the process of relaunching its entire packaging range to communicate the natural taste values at the heart of the brand.
He said: "It is on the back of these developments that we believe VCCP will add real value. We will be working to ensure our communication strategy is integrated across all marketing activities."
The company, which is owned by the W Jordan family, launched its previous TV campaign in November through Vital Design & Advertising.