VCCP launches ad for O2 broadband service

LONDON - O2 has launched a new ad promoting its broadband service, using the 'we're better connected' slogan introduced last month.

Happy home...new o2 broadband ad
Happy home...new o2 broadband ad

The TV ad, created by VCCP, contrasts two different neighbourhoods.

One is equipped with O2 Broadband while the other suffers slow internet connection speeds from a competitor service.

The first area is filmed in monochrome, the postman gets attacked by a dog and the music runs off-key.

The voiceover asks: "Is your broadband making you unhappy?"

Gradually, as the camera enters the O2 Broadband neighbourhood, colour returns to the screen. The sky clears and a rainbow appears.

Credits

Project Happy homes
Client Richard Murfitt, head of advertising, O2 UK
Brief Announce that O2 have made home broadband better
Creative agency VCCP
Writer Kieran Knight
Art director Veryan Prigg
Planner Mike Nicholson
Media agency
Zenith Optimedia
Media planner Joe Lunn
Production company Rokkit
Directors Matthew Cullen, Grady Hall
Editor Motion Theory
Post-production Motion Theory
Audio post-production Massive Music
Exposure TV, outdoor, press, online

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).