VCCP launches duck-based O2 campaign

LONDON - VCCP is filling bus-stop panels with water and ducks and fitting them with sonic sensors that make the ducks quack as people walk past, in its latest work for 02.

O2... new campaign
O2... new campaign

The push is part of a £5.5 million TV, poster and outdoor campaign promoting the extension of the company's Top Up Surprises offer.

Every time an 02 Pay & Go customer tops up their mobile they are given a code which allows them to play a game of hook a duck at www.02.co.uk/surprises and have the chance to win anything from free texts to LCD TVs and laptops.
The TV work shows the journey of the campaign's rubber ducks from the Antarctic to the Amazon and finally to a pond in the UK where they are hooked by a fisherman. The poster work also illustrates this journey.

The line across all media is: "Surprises of all sizes, every time you top up".

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Hoverboards and Journey Buddies: the future of TfL's customer experience?
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1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

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