VCCP launches duck-based O2 campaign

LONDON - VCCP is filling bus-stop panels with water and ducks and fitting them with sonic sensors that make the ducks quack as people walk past, in its latest work for 02.

O2... new campaign
O2... new campaign

The push is part of a £5.5 million TV, poster and outdoor campaign promoting the extension of the company's Top Up Surprises offer.

Every time an 02 Pay & Go customer tops up their mobile they are given a code which allows them to play a game of hook a duck at www.02.co.uk/surprises and have the chance to win anything from free texts to LCD TVs and laptops.
The TV work shows the journey of the campaign's rubber ducks from the Antarctic to the Amazon and finally to a pond in the UK where they are hooked by a fisherman. The poster work also illustrates this journey.

The line across all media is: "Surprises of all sizes, every time you top up".

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published