VCCP nets £10m account for Macmillan Cancer Support

Be the first to comment
Macmillan: Arthur created its recent advertising
Macmillan: Arthur created its recent advertising

Macmillan Cancer Support has appointed VCCP to handle its £10 million advertising account.

The agency won the business after a final head-to-head pitch against Creature London that took place last week.

M&C Saatchi was also involved in the process, which was run through the intermediary Oystercatchers.

VCCP will seek to develop the brand and raise awareness of Macmillan, which works to provide practical and emotional support to those with cancer. Its services include Macmillan nurses, a support line and grants.

In recent years, Arthur, the agency launched by the former Joshua managing director Nick Spindler, has handled much of the charity's advertising activity, which spans TV, press and direct response work.

Carly Wilson, the brand manager at Macmillan, said: "We have recently reviewed our corporate strategy and have an enormous ambition to achieve. Having gone through a tough pitch process, we're really pleased to have appointed VCCP, which saw off some strong competition, and we are looking forward to working together."

Oliver Lewis-Barclay, the business director at VCCP, said: "Macmillan already has a very strong reputation, built around its incredible work. We will be helping it raise the brand's profile so that it can support even more people living with cancer."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published