The shop, VCCP Saint Pancras, opened this week. Its founding client is Courvoisier, which previously worked with VCCP London.
Florence Bellisson, who was a creative director at BETC Paris, has joined VCCP Saint Pancras as its executive creative director. Charlotte David, who relocates from VCCP Berlin, where she was the managing director, will be the managing partner. VCCP London’s strategy partner, Zoe Hamilton, becomes the planning partner.
Bellisson, David and Hamilton will have a profit share in the business, which is wholly owned by VCCP Partnership.
Adrian Coleman, the group chief executive at VCCP, said: "We’ve been looking at doing something in the luxury and premium sectors for a number of years but just never found the right people to do it."