Chris Birch and Jonny Parker, Kieran Knight and Veryan Prigg, and Pete Bastiman and David Aylesbury have been promoted after creating campaigns for clients including O2, Hiscox and Royal London.
This is the first time that VCCP has appointed associate creative directors, who will spend more time with clients.
Birch and Parker created "we’re so yesterday" for Hiscox, Knight and Prigg conceived "unlock the world" for Avis, and Bastiman and Aylesbury were behind campaigns for easyJet.
Knight and Prigg both moved from JWT to VCCP in 2004. Bastiman and Aylesbury were freelancers before joining the agency in 2014.
Darren Bailes, the executive creative director at VCCP, said: "It’s a pleasure to reward the teams responsible for making great work time and time again.
"This move, and further hirings to come, will continue to strengthen the creative department ready for a big year."
Earlier this year, VCCP promoted Jonny Goodall and James Storey to the new positions of interactive creative directors, from head of digital design and digital creative lead respectively.