VCCP scoops mobile payment launch task

Zapp, the mobile payments service, has appointed VCCP to create its launch campaign after a competitive pitch.

Zapp: VCCP scoops launch task
Zapp: VCCP scoops launch task

The agency won the multimillion-pound brief after a process that was handled by Zapp directly. M&C Saatchi also pitched for the business.

VCCP will develop Zapp’s brand strategy and first campaign ahead of its consumer launch in 2014, working closely with the brand’s other agencies, including Walker Media and the PR consul­tancy Capella.

Michael Sugden, the VCCP chief executive, said: "Zapp will be the catalyst for democratising m-commerce in Britain. This is one of the most exciting strategic and creative opportunities VCCP has worked on for a long time."

Zapp is a subsidiary of Voca­Link, which also operates BACS, Direct Debit and the Link cash-machine network.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published