VCCP scoops mobile payment launch task

Zapp, the mobile payments service, has appointed VCCP to create its launch campaign after a competitive pitch.

Zapp: VCCP scoops launch task
Zapp: VCCP scoops launch task

The agency won the multimillion-pound brief after a process that was handled by Zapp directly. M&C Saatchi also pitched for the business.

VCCP will develop Zapp’s brand strategy and first campaign ahead of its consumer launch in 2014, working closely with the brand’s other agencies, including Walker Media and the PR consul­tancy Capella.

Michael Sugden, the VCCP chief executive, said: "Zapp will be the catalyst for democratising m-commerce in Britain. This is one of the most exciting strategic and creative opportunities VCCP has worked on for a long time."

Zapp is a subsidiary of Voca­Link, which also operates BACS, Direct Debit and the Link cash-machine network.


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published