VCCP and SFW land Microsoft B2B task

Be the first to comment
Microsoft…stepping up activity in search through Bing
Microsoft…stepping up activity in search through Bing

Microsoft Advertising UK has appointed VCCP and Stephens Francis Whitson to handle its business-to-business ad account.

The agencies picked up the account following a pitch against Microsoft's roster shops and they will mainly be responsible for promoting the technology giant's advertising offer to businesses.

Microsoft's move to hire a B2B agency comes as it steps up its activity in the search space through its Bing engine and also builds its range of display ad solutions.

Separately, Microsoft is reviewing its global B2B account in a process handled by its head office in Redmond, Washington. The business is currently held by JWT.

In March, Microsoft kicked off a multimillion-pound ad campaign to help raise awareness of its Bing search engine in the UK market.

Both VCCP and SFW declined to comment.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published