VCCP wins Freesat advertising account

Freesat, the digital satellite service, has appointed VCCP to handle its UK advertising account.

Freesat: appoints VCCP
Freesat: appoints VCCP

The agency won the business following a pitch against undisclosed agencies and will now be responsible for handling all of the company's marketing campaigns.

Will Abbott, Freesat’s marketing and communications director, handled the pitch.

The previous incumbent on the account was Farm, which recently launched a TV ad called 'Brownie points' which featured a man who, after seeing a poster for Freesat's World Cup coverage in HD, realises he has to earn some Brownie points before the tournament in order to watch it.

Freesat, which is a joint venture between BBC and ITV, currently offers viewers 140 TV and radio channels subscription-free.

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