VCCP's Comparethemarket ads cause surge in meerkat pet requests

LONDON - BBC Look North has produced a news report encouraging people not to purchase meerkats as pets after the VCCP ads reportedly lead to an increased interest in the animals.

Meerkat... popular as pets?
Meerkat... popular as pets?

The report, by Damian O'Neil, features a meerkat breeder explaining that he had recently had a visit from a woman seeking advice on how to care for the animals after purchasing two as pets at £500 per animal.

Referencing VCCP's Russian meerkat Aleksandr Orlov as the cause for the surge in popularity of the animal, the report goes on to explain that they are not suitable as indoor pets.

A Russian voiceover explains: "I am a meerkat. Do not confuse me with a hamster. Keep me as a pet and I will destroy your home."

The video report also features a couple who describe themselves as being "addicted" to the animal after seeing the ad featuring Aleksandr.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published