VCCP's Thornton credits Bailes with O2's Campaign of the Year success

Jim Thornton, the creative director at VCCP, attributes the recent success of the agency in The Annual 2013 from Campaign to the executive creative director, Darren Bailes.

In the video above, Thornton said Bailes personally "tapped the winning ball over the line" with O2's "be more dog", which picked up Campaign of the Year in The Annual 2013.

Bailes is currently off work after breaking his leg.

Thornton said. "This is his day. What the agency has achieved today is in recognition of his development of the agency".

Sophie Maunder-Allan, the group strategy officer at VCCP, said both client and agency had made a "bold, brave move" with the campaign, highlighting that "real collaboration between an agency and the client works best".

VCCP also won the Advertising Agency of the Year accolade in last week’s Campaign Annual.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More