That's what Pizza Hut plays on in this latest Australian spot. Promoting a Vegemite-stuffed crust pizza for consumers down under, a crew takes the new pizza to a backpackers spot and asked travelers from Chile to Germany to try it.
"Yuck", "petrol", "sh*t'" and "fish jam" were just some of the descriptions used for the stuffed crust. Luckily the two Australians liked it - which is just as well as this pizza is targeted at them.
Client: Pizza Hut Australia
Agency: Host Sydney