Vegemite gets mixed reception in Aussie Pizza Hut spot

Vegemite is a flavour that divides consumers throughout the world. Just like Marmite, people either love it or hate it - with little room for indecision.

Pizza Hut: Australian spot shows Vegemite stuffed crust is made for Australians
Pizza Hut: Australian spot shows Vegemite stuffed crust is made for Australians

That's what Pizza Hut plays on in this latest Australian spot. Promoting a Vegemite-stuffed crust pizza for consumers down under, a crew takes the new pizza to a backpackers spot and asked travelers from Chile to Germany to try it.

"Yuck", "petrol", "sh*t'" and "fish jam" were just some of the descriptions used for the stuffed crust. Luckily the two Australians liked it - which is just as well as this pizza is targeted at them.

Client: Pizza Hut Australia

Agency: Host Sydney



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