AgencyMcCann Erickson New York
SectorConsumer Goods, Technology brands, Mobile phones and Telecom / Utilities brands
McCann Erickson New York has launched a new spot as the advertising war between Verizon Wireless and AT&T heats up in the pre-Christmas rush.
The ad, called ‘misfits’, is the first of three which feature original animation designed to look like the cheesy stop-motion animated Christmas TV specials of the 1960s.
The ads aim to promote Verizon’s 3G bandwidth area coverage, which it claims is more extensive than the AT&T network.