Vertu holds digital pitch

Vertu, the luxury mobile phone manufacturer, is looking for a digital agency to work with, just months after appointing CHI & Partners as its ad agency.

Vertu: luxury phone brand seeks digital agency
Vertu: luxury phone brand seeks digital agency

Several UK digital agencies are understood to have been approached by Vertu, which is looking to appoint a digital agency to work on its website. The brand is handling the pitch itself and has not appointed an intermediary.

Vertu picked CHI & Partners to handle its £5 million advertising account in June, after a four-way pitch against M&C Saatchi, Ogilvy & Mather Paris and Spring Studios. In the same month, Massimiliano Pogliani, formerly the company’s chief marketing officer, replaced the brand’s chief executive, Perry Oosting.

The phone brand previously worked with (now part of Designory) for digital projects. It appointed the shop after a contest pitch against the incumbent, The Wheel, in 2005.

Vertu was established in 2000 and was part of Nokia, but was sold to private equity company EQT for a reported $200 million in 2012.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published