Veteran creative Ian Whapshott loses fight against cancer at 54

Ian Whapshott, the art director whose 30-year career included award-winning work for Volkswagen and Bulmer’s cider, has died aged 54.

Ian Whapshott, the art director whose 30-year career included

award-winning work for Volkswagen and Bulmer’s cider, has died aged

54.



His 13-month battle with cancer ended last week in London’s Charing

Cross hospital where he suffered a cardiac arrest.



Whapshott had spent the past ten years as a freelance after a spells at

Sharps, French Gold Abbott, BBDO, Doyle Dane Bernbach and Davidson

Pearce. He also lectured at the School of Communication Arts.



He is best remembered for his ’posher than yer average cider’ television

campaign for Bulmer’s featuring the cockney comedy star, Arthur Mullard,

and VW advertising which starred the athlete,



Geoff Capes.



Whapshott spent the first decade of his career at Sharps, which he

joined in 1964, and was later recruited by David Abbott for the then

French Gold Abbott.



Abbott, who retires next month as chairman of Abbott Mead Vickers BBDO,

said: ’Ian was a very lively art director. His death is really sad

news.’



Geoff Senior, the photographer who worked with Whapshott on VW at DDB,

said: ’Ian was very pernickety but was a very good designer who produced

high quality work.’



Whapshott’s creative partners included the writer-turned-director, John

Clive, the late Rick Cook, Ian Green and Gill Stuckey.



Stuckey, who worked with Whapshott for nine years, said: ’Ian was an art

director of the old school. He never forgot that it was the idea which

mattered.’



Whapshott was married to Luciana Carter, a J. Walter Thompson art

director before her death eight years ago.



His funeral takes place this Friday at Mortlake Crematorium at 10am.



Friends are welcome to attend.



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