Vice and Guardian team up for content partnership

The Guardian is partnering with Vice in an arrangement that will see journalists from the liberal news brand producing reports for Vice's nightly news show on US and UK TV.

Vice: collaborating with The Guardian to create co-branded content
Vice: collaborating with The Guardian to create co-branded content

The collaboration will see the creation of a dedicated unit within Vice’s London office. It will provide Vice access to original investigative reporting, and the Guardian access to Vice’s production capabilities, distribution platform and ability to reach young audiences.

The Guardian team will be led by the multimedia news editor, Mustafa Khalili. Vice News appointed Neil Breakwell, formerly deputy editor at BBC Newsnight, as London bureau chief earlier this year.

There will be co-branded special reports on Vice News Tonight, the brand’s nightly show on HBO, weekly magazine programme Vice On HBO and documentary series Vice Specials. Each of these shows airs on Viceland in the UK.

The two companies will also work together on the development of other video formats, such as informational TV shows, investigative mini-series, mobile-first media products, VR storytelling and feature documentaries.

Shane Smith, co-founder and chief executive of Vice Media, said: "This partnership provides a test case for the way forward in multi-platform exploitation of content. And when that content is the foremost investigative news in the business it becomes even more imperative.

"Real, fact-based, trusted news has never been more important and this partnership, I am very excited to say, will provide just that."

David Pemsel, chief executive of Guardian Media Group, added: "Partnering with Vice is testament to our strategy to innovate on a global scale to maximise both the revenue potential and impact of our journalism.

"We’re really excited about this opportunity to do just that whilst building further awareness of the Guardian brand both in the US and amongst valuable millennial audiences."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More