Vice and The Telegraph to create exclusive content for Snapchat Discover

The Telegraph and Vice UK will be running daily publisher stories on Snapchat's Discover platform ahead of the UK general election.

Vice and The Telegraph to create exclusive content for Snapchat Discover

The deal is in line with Snap's focus on local premium content, and grants the publishers access to ten million Snapchatters in the UK.

"Reaching Snapchatters with the news that matters to them has been at the core of our approach to this partnership," Chris Evans, editor of The Telegraph, said. "Snapchat also gives us an opportunity to reach young voters with content that hopefully cuts through the election noise and helps them make an informed decision on June 8th."   

Starting today, at 5pm, The Telegraph will publish a daily story on the platform. There will also be more frequent editions before and after the election. 

Vice, meanwhile, plans to provide an alternative voice for young people and give the stage to young people themselves, to gauge their concerns, opinions and plans for the future of politics. 

This week, the title will publish comedy from political correspondent Rants n Bants, exclusive clips from the meeting of UK grime artist JME and the Labour party leader Jeremy Corbyn, Julie Adenuga’s "Why should I vote" vox pops, plus editorial from Vice’s network of channels.

"We want Snapchatters everywhere to have content that is relevant to them, from trusted media brands," Nick Bell, vice-president of content for Snap Inc, added.

Vice's UK presence will be the company's latest local launch on Discover; it already publishes local Discover content in the US, France and Germany.

"The 2017 general election falls against a backdrop of political uncertainty and societal schisms, exacerbated by an increasingly partisan and fractured media. None of these issues were caused by young people, but ultimately the Vice and Snapchat users of today will be the ones left to pick up the pieces," Alex Miller, executive creative director of Vice UK, said.

"We’re launching Vice UK’s Publisher Stories to coincide with this election, with a determination to offer a daily platform that allows the stories and opinions of young Brits be heard," he said.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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