Vickers to boost IAA London conference as the UK president

Adrian Vickers, one of the founding partners of Abbott Mead Vickers BBDO, Britain’s biggest agency, is being drafted in to lead preparations for the world advertising congress in London, to take place next year.

Adrian Vickers, one of the founding partners of Abbott Mead Vickers

BBDO, Britain’s biggest agency, is being drafted in to lead preparations

for the world advertising congress in London, to take place next

year.



As president of the UK chapter of the International Advertising

Association, he will help attract the extra sponsorship money needed to

stage the three-day event as well as restoring some balance in the IAA’s

UK membership, which is media dominated.



Vickers has the advantage of being one of the country’s best known admen

and has regular access to leading international advertisers via his

agency’s link with the BBDO global network.



His presidency, due to be confirmed at the chapter’s annual meeting on

19 January, will be for a two-year term that will extend beyond the

congress in June 2000.



The conference initiative had been expected to be fronted by Rupert

Howell, who played a leading role in its promotional video.



However, the HHCL & Partners chairman was unable to combine the task

with his upcoming presidency of the Institute of Practitioners in

Advertising.



Vickers, who has previous links with the IAA, declined to discuss

detailed plans before his nomination was approved. But he denied the

completion of the BBDO takeover had led to an increased involvement in

industry affairs - he has already been nominated as the IPA’s next

honorary secretary.



’To some extent the IAA presidency will be what I choose to make of it,’

he said. ’But I haven’t gone into this without speaking to a lot of

people.



The congress is going to be a very prestigious event for the UK

chapter.’



Global Brief, p10.



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