Adrian Vickers, one of the founding partners of Abbott Mead Vickers
BBDO, Britain’s biggest agency, is being drafted in to lead preparations
for the world advertising congress in London, to take place next
As president of the UK chapter of the International Advertising
Association, he will help attract the extra sponsorship money needed to
stage the three-day event as well as restoring some balance in the IAA’s
UK membership, which is media dominated.
Vickers has the advantage of being one of the country’s best known admen
and has regular access to leading international advertisers via his
agency’s link with the BBDO global network.
His presidency, due to be confirmed at the chapter’s annual meeting on
19 January, will be for a two-year term that will extend beyond the
congress in June 2000.
The conference initiative had been expected to be fronted by Rupert
Howell, who played a leading role in its promotional video.
However, the HHCL & Partners chairman was unable to combine the task
with his upcoming presidency of the Institute of Practitioners in
Vickers, who has previous links with the IAA, declined to discuss
detailed plans before his nomination was approved. But he denied the
completion of the BBDO takeover had led to an increased involvement in
industry affairs - he has already been nominated as the IPA’s next
’To some extent the IAA presidency will be what I choose to make of it,’
he said. ’But I haven’t gone into this without speaking to a lot of
The congress is going to be a very prestigious event for the UK
Global Brief, p10.