VIDEO: British Gas must focus on "building trust" in bicentenial year, says Orr

British Gas marketing director Will Orr said the company must work on building "trust and affection" with its millions of consumers as it turns 200.

Will Orr, marketing director, British Gas
Will Orr, marketing director, British Gas

Orr's first focus is on simplifying processes and making communications more clear.

"It's about simplifying things for our customers," said Orr. "We're simplifying our tarrifs and our bill" as the company shifts its focus from door-to-door sales to selling at conferences and events.

Answering Marketing's quick-fire questions, Orr gave his advice to graduates and aspiring marketers, saying: "Get a really good grip on digital [and] get a job at a company that really values marketing...so that you know that marketing is going to be front and centre of what that company does".

 

Read The Marketing Interview with Will Orr here

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).