Video: British Gas' new Hive brand explained

British Gas has promised to revolutionise energy with its Internet of Things-inspired sub-brand Hive, allowing consumers to manage their energy usage via a sophisticated mobile app.

British Gas' new Hive brand explained
British Gas' new Hive brand explained

Marketing visited the firm's offices to speak to Hive Active Heating head of product Andreu Tobella to find out how the product works and why it promises to change consumer behaviour for ever.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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