Video: British Gas' new Hive brand explained

British Gas has promised to revolutionise energy with its Internet of Things-inspired sub-brand Hive, allowing consumers to manage their energy usage via a sophisticated mobile app.

British Gas' new Hive brand explained
British Gas' new Hive brand explained

Marketing visited the firm's offices to speak to Hive Active Heating head of product Andreu Tobella to find out how the product works and why it promises to change consumer behaviour for ever.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).