Video: Inside Argos' digital-first store and its 60-second pledge

The days of thumbing through the Argos catalogue in-store will soon be over as Argos replaces them with tablets, in an effort to reinvent its high-street presence.

Marketing visited Argos digital director Bertrand Bodson at the new Shoreditch concept store to discuss how the company is bringing down waiting times to 60-seconds, using NFC technology and looking into the potential of iBeacons. 

The Shoreditch Argos store in 1973: 

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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