Video: The Internet of Things and its 'big data problem'

The Internet of Things is 2014's 'next big thing' with brands including British Gas already getting on board, and at the heart of it lies a "big data problem".

Evrythng demonstrates how the Internet of Things can be applied in-store
Evrythng demonstrates how the Internet of Things can be applied in-store

Marketing spoke to Andy Hobsbawm, founder and chief marketing officer of Internet of Things specialists Evrythng, about the problems and opportunities the sector provides.

Hobsbawm argues the Internet of Things is now a "mainstream possibility" and runs through some of the potential applications the technology provides.

Check out a few specific product demonstations below.