Video: Matt Luscombe on global challenges and IHG's new boutique brand

Matt Luscombe, senior vice president of sales and marketing, IHG, talks to Brand Republic about the biggest challenges facing the international hotel group, discusses Hotel Indigo, the newest addition to its portfolio, and offers some candid advice to graduates.

Matt Luscombe: senior vice president of sales and marketing, IHG
Matt Luscombe: senior vice president of sales and marketing, IHG

Luscombe talks about the nine Hotel Indigos now open across Europe, describing the enterprise as one of IHG's "fastest growing brands". Luscombe says, "It's what we call a lifestyle or boutique brand so it's an upscale brand but very different to what you might consider a normal branded hotel".

He describes the biggest challenge facing the hotel group, citing the "sheer complexity of the business" and the multitude of brands both in the UK and internationally.

He also offers his advice to graduates hoping to break into the marketing industry, revealing, "you can get a long way in life by making your boss look good".