Video: PayPal's safari lunch and the attempt to crack mobile payments

PayPal hosted a "safari lunch" to show off the capabilities of its mobile payment technology, which it claims can take away "pain points" from the payment experience.

PayPal's mobile payment technology
PayPal's mobile payment technology

Marketing spoke to Christian Poole, marketing director at Prezzo, and Rob Harper, head of retail and hospitality services at PayPal UK, to investigate what brands are doing with the technology as PayPal seeks to bring mobile payment into the mainstreatm.

Safari Lunch

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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