VIDEO: Prince Harry thanks brands for charity trek support

Prince Harry has paid tribute to sponsors including Virgin Money and Glenfiddich for supporting charity Walking with the Wounded's 2013 South Pole Allied Challenge.

Prince Harry speaking at a press event for Walking With the Wounded
Prince Harry speaking at a press event for Walking With the Wounded

Edward Parker, expedition director for Walking With The Wounded, explained the importance of brand sponsorship when organising an event on such a large scale.

He said that Virgin Money and Glenfiddich among other brands had helped to make the 13-day trek to the South Pole a reality.

Actor Dominic West, best known for his role in 'The Wire', and 'True Blood' star Alexander Skarsgard joined Prince Harry alongside ex-servicemen and women to raise money for those wounded in action.

A documentary following the 13-day trek will be broadcast on ITV in March.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More