VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

Chris Macleod, Transport for London's marketing director, gives his advice to new marketers and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games.

Chris Macleod: marketing director, Transport for London
Chris Macleod: marketing director, Transport for London

Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity.

Speaking after the campaign's launch, Macleod said: "Up to 70% of public transport and the roads will be unaffected by the Games", but warned there will be "hotspots" commuters need to be aware of.

Read The Marketing Interview with Chris Macleod here

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).