VIDEO: YouTube's Bateson says participation is key to digital career success

Anna Bateson, marketing director, YouTube, has said that for people wanting to break into the digital or marketing industry today, they must be 'taking part and not an observer'

VIDEO: YouTube's Bateson says participation is key to digital career success

‘Be persistent, really understand the company you are going to see because there is no excuse not to be informed and use tools you are talking about and ultimately you are going to be using.’

‘You should be uploading videos to YouTube, blogging use Facebook, Google+ and Twitter.’

‘I think it is not enough to be an observer, you have to be you have to be taking part,’ she said.

‘It is a pre requisite that you are engaged and living it and living it as well as talking about it.’

She says the best piece of advice she has been given is ‘don’t feel you have to rush at your career’

‘Sometimes taking a longer view can be much more sensible,’ she says.

Video produced by Georgina Brazier.

Follow the producer team on Twitter @BRProducers

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).