Videonet service debuts with revolutionary character

Duckworth Finn Grubb Waters will launch its cinema debut work for HomeChoice, the video-on-demand service from Videonet, this week.

Duckworth Finn Grubb Waters will launch its cinema debut work for

HomeChoice, the video-on-demand service from Videonet, this week.



The 60-second spot, called ’control’, breaks in cinemas across London on

Friday. It has been shot so that it appears to interrupt movie-goers’

viewing.



A revolutionary character appears on screen and tells viewers to ’seize

control of your TV’. He appears to have convinced the cinema

projectionist to join in the attack by playing a prepared demonstration

of what HomeChoice has to offer.



He demonstrates some of the channel’s best features, such as being able

to pause, forward and rewind films as and when you want to.



The character is eventually dragged away by security guards.



’Control’ is being supported by a major press, poster and radio campaign

which will run throughout the spring.



To use the HomeChoice service, viewers get a set-top box and pay an

installation charge.



HomeChoice offers a variety of the latest Hollywood releases and classic

films as well as comedy, drama, sport and music programming. Home

shopping and banking and a high-speed internet service will also be

added to the range of services from the end of the year.



Consumers can subscribe to HomeChoice from as little as pounds 5.99 a

month with a special introductory offer of pounds 13.99 a month for the

complete range of subscription services. Films can be rented for 24

hours.



During that time customers can watch them as often as they like. Prices

range from pounds 1.99 for library titles to pounds 3.49 for new

releases.



’Control’ was written by Brendan Wilkins, art directed by Paul Hancock

and directed by Mike Mylod through Channel X. Media planning and buying

are through Motive.



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