The View From The Shard looks for creative shop

The View From The Shard is looking for a creative agency to help promote the attraction in 2014.

The Shard: (photo credit: The View from The Shard)
The Shard: (photo credit: The View from The Shard)

The viewing platform is handling the pitch process itself. It recently sent RFIs to agencies, but is only looking to hear from shops that have experience with other visitor attractions.

M&C Saatchi did the creative work surrounding the launch of the Shard this year, while, in 2012, Carat was handed the media planning and buying contract after a competitive pitch against four undisclosed agencies.

A spokeswoman for The View From The Shard, said: "We are looking forward to 2014 and potentially new creative routes for the brand. However, we are not in a position to discuss any plans at this point."

The View From the Shard is situated on floors 68, 69 and 72 of The Shard, the highest building in Western Europe, and claims to be twice the height of any other viewing platform in London.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published