VIFF 'an open mind is advised' by TBWA\Vancouver

As the Vancouver International Film Festival gets underway, TBWA\Vancouver unveils three new cinema spots urging movie-buffs to keep an open mind during the festival.

The ads encompass various elements associated with non-traditional cinema, from strange sexual explorations to subtitles that appear out of sync with the film’s content.

The work An Open Mind is Advised was directed by Tim Godsall.

Video 1: disturbing

Video 2: sexuality

Video 3: subtitles