Vinton joins Proximity as a creative partner

Proximity London has hired John Vinton, a deputy creative director at AIS London, as a creative partner.

Proximity (l-r): Jenkins, Vinton and Treacy
Proximity (l-r): Jenkins, Vinton and Treacy

Vinton will join Proximity in March and report to John Treacy, the executive creative director. He will work closely with the existing creative partner, Jo Jenkins, across the agency’s main accounts, which include Kraft, Procter & Gamble and Shell.

Vinton, who was at AIS for 13 years, has also worked for Craik Jones Watson Mitchell Voelkel and started his career in 1989 at TBWA Direct.

He was part of the team that created the powerful "I wish my son had cancer" press ad for the charity Harrison’s Fund.

Treacy, who has worked previously with Vinton, described him as "one of the most awarded and talented writers" in London. "I know he’ll act as an inspiring mentor for many of the more junior members of the team," Treacy added.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).