Vinton quits O&M to found new creative and digital venture

Marcus Vinton, Ogilvy & Mather's executive creative director of

digital communication, has quit the agency and is planning to start a

new venture.



Vinton would not confirm details of his plans, but is understood to be

developing an offering that will combine creative and planning with

digital media.



It is thought that the venture will get work through deferred client

contracts from other agencies - as yet unnamed, but at the same time

will source its own business.



The new company, headed by Vinton and two others, who have to resign,

may also produce branded TV content targeting the music and

entertainment business sectors.



Vinton leaves O&M after five years. In December 1999, he and the former

managing director, Richard Pinder, set up the agency's interactive unit,

OgilvyInteractive. However, the plug was pulled on their project last

year, with OgilvyInteractive continuing to operate from within

OgilvyOne.



Vinton commented: "O&M has been at the forefront of combining the more

traditional advertising skills with emerging media. I have hugely

enjoyed developing this area. I wish Paul Simons and his team all the

best but have reached a point where it is 'now or never' in terms of

striking out on my own."



O&M's chairman and chief executive, Paul Simons, said: "I think it's

inevitable that Marcus would want to pursue his own vision at some

point. We have benefited greatly from his energy and dedication and wish

him every success in his new venture."



Vinton, 35, was the art director behind the Levi's "fridge"

commercial.



He has won many awards including two Golds at BTAA and the first Gold

Cyberlion at Cannes for Campaign Live, Campaign Press and Poster and

several entries as well as six D&AD nominations.



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