Jeremy Lee won’t be kicking the fags any time soon after seeing this spot for VIP e-cigarettes: "Wow. A late contender for Turkey of the Year, this ad – which uses puerile innuendo such as ‘I want you to put it in your mouth, wrap your lips around it and suck’ – looks and sounds like it was created by giggling schoolboys."
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A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.