Viral Factory launches first ever live stream on Skype

LONDON - The Viral Factory today launched a live-streamed, ten-day campaign for Skype featuring a man camped outside of a phone box in southern Spain.

Skype...first live streaming campaign
Skype...first live streaming campaign

Twenty-seven year old Rob Cavazos, who is fluent in English, German and Spanish, was selected from a host of applicants to become the ‘Wilderness Man’.

Website www.phoneboxexperiment.com will provide a link to the Skype application, as well as the number for the phone box, so that people can call Cavazos at the phone box.

The live video can also be embedded into social networking sites and blogs so that users can share it with their friends.

The global campaign includes a teaser trailer, which will be followed by a ‘round-up’ film of all the action from the ten days.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).