Virgin Active launches fitness emojis

Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media.

Virgin Active: it has launched fitness emojis
Virgin Active: it has launched fitness emojis

The 33 emojis depict exercises such as squats, burpees, the tree pose for yoga lovers, post-gym relaxation in a hot tub, and the different classes the gym chain offers.

Clare Gambardella, the European marketing director for Virgin Active, said: "At Virgin Active we’re constantly looking for new ways to inspire people to get active, both in and out of our clubs.

"With only a handful of workout emojis in the market, we saw this as the perfect opportunity to bring a bit more fun and enjoyment to people wanting to celebrate their everyday fitness achievements."

The emojis were created by Swyft Media as part of Virgin Active’s "we’ve got a workout for that" campaign by Iris.

Evan Wray, the vice president and general manager at Swyft Media, said: "Increasingly, consumers are demanding custom emojis that enable them to express their personal brand and interests – fitness being one of them."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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