Virgin Atlantic ad recreates 80s launch

LONDON - Virgin Atlantic celebrated its 25th anniversary yesterday by kicking off a TV campaign, titled "Still red hot", which recreates the airline's launch in 1984.

The £6 million campaign, created by Rainey Kelly Campbell Roalfe/Y&R, features Relax, the classic 80s track by Frankie Goes To Hollywood.

The 60-second ad opens with a headline on the front page of The Sun about the miners' strike. It then follows a yuppie walking into the airport talking on his mobile.

As the music kicks in, the airline’s glamorous hostesses stride through the airport dressed in red high heels and red uniform to jaw-dropping gazes.

One passenger is heard saying: I need to change my job as his colleague replies: I need to change my ticket."

The ad closes on a shot of the Flying Lady, painted on the side of the Virgin Atlantic 747 plane, who winks at the camera before the endline: "Still red hot."

Paul Dickinson, the sales and marketing director of Virgin Atlantic, said: "When our competitors are feeling down in the dumps, and we enter into a year of economic uncertainty, you can always trust Virgin Atlantic to raise spirits and stare into the future with as much optimism as we did back in 1984."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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