Virgin Atlantic awards North America creative to Figliulo & Partners

Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB.

Virgin Atlantic: kicked off its 'Let It Fly' campaign in the UK last week
Virgin Atlantic: kicked off its 'Let It Fly' campaign in the UK last week

The agency has been tasked with creating a strategy to launch the airline’s new global campaign, ‘Let It Fly’, in the US with a heavy focus on digital.

Figliulo & Partners was founded in 2013 by former TBWA\Chiat\Day global creative director Mark Figliulo with US telecoms brand Sprint as its founding client.

The account moves from Y&R New York after a review process run through Creativebrief.

 "While we were highly impressed with all of the ideas presented to us during the review process, F&P really stood out with their exemplary strategic thinking," Simon Bradley, vice president of marketing, North America, Virgin Atlantic, said.

"F&P is uniquely positioned in the industry, having big creative experience coupled with the entrepreneurial spirit of a boutique. We feel confident that their collaborative, agile, and data-driven approach is exactly what we need to drive our brand forward."

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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