Virgin Atlantic 'Escape To Mumbai' by RKCR/Y&R

Virgin Atlantic is promoting its London to Mumbai route launch with a Bollywood-inspired poster.

Rainey Kelly Campbell Roalfe/Y&R sought inspiration for the campaign in traditional Bollywood film posters, with the route launch message delivered as a spoof film title, Escape To Mumbai.

The ad was written by Barnaby Blackburn and Gustavo Kopit. Media was planned by Manning Gottlieb OMD.